Allot Research Finds 68% of Global Consumers Would Consider Switching Telcos for Better Cybersecurity
- Wireless subscribers want their telecom providers to provide security protection for their devices. 28% of subscribers said they would definitely switch service providers to obtain a superior cybersecurity solution. Another 40% said they would likely switch providers for better cybersecurity.
- Telecom providers are perfectly situated to provide security services for their customers. CSPs own the data pipes and the customer relationship and 90% of global subscribers said they feel their service provider should provide a security solution for their devices.
- Subscribers are willing to pay for cybersecurity solutions. Consumers would spend, on average, nearly
$5per month for a zero-touch network-based cybersecurity solution that protects all their devices.
“Consumers would like to view Internet connectivity as a trusted utility that is safe to use,” said
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This release contains forward-looking statements, which express the current beliefs and expectations of company management. Such statements involve a number of known and unknown risks and uncertainties that could cause our future results, performance or achievements to differ significantly from the results, performance or achievements expressed or implied by such forward-looking statements. Important factors that could cause or contribute to such differences include risks relating to: acceptance of our products by our reseller and customer in EMEA, our ability to compete successfully with other companies offering competing technologies; the loss of one or more significant customers; consolidation of, and strategic alliances by, our competitors, government regulation; lower demand for key value-added services; our ability to keep pace with advances in technology and to add new features and value-added services; managing lengthy sales cycles; operational risks associated with large projects; our dependence on third-party channel partners for a material portion of our revenues; and other factors discussed under the heading "Risk Factors" in the Company's annual report on Form 20-F filed with the
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